Hey there! I’m Carolyn and for over a decade I’ve worked in various marketing roles, usually revolving around content. I specialize in creating strategies and copy that resonates with different audiences. My superpowers include quickly learning about an audience, how to reach that audience, and thinking outside of the box to create strategies and content that will delight them.
Whether it’s optimizing website performance, building community-driven campaigns, or refining messaging for maximum impact, I bring a strategic and people-first approach to every project. Let’s turn ideas into action and create content that connects.
What I Do
I’ve worked across nearly every facet of content marketing and digital strategy—developing content strategies, optimizing websites for SEO, managing social media accounts, and leading brand messaging initiatives. I’ve built and executed email campaigns, created high-converting landing pages, ghostwritten thought leadership pieces, and crafted engaging case studies that showcase real-world impact. I’ve driven social media growth, developed lead generation campaigns, analyzed performance metrics to refine strategies, and launched interactive content like polls, carousels, and gated resources to boost engagement.
Beyond content creation, I play a key role in strategy and execution—overseeing campaign rollouts, conducting content audits, managing digital communities, and collaborating with cross-functional teams to align marketing with business goals. This is where I thrive. I bring a mix of creativity and analytical thinking so that content works smarter, not harder. My experience spans everything from fast-paced corporate environments to small businesses, and I flourish on creating marketing that not only clicks with an audience but also delivers measurable results.
I created:
Social campaigns that saw a 22% increase in followers, 126% increase in reach, and 318% increase in link clicks.
Who I Work With
I’m proud to have collaborated with clients across a variety of industries and company sizes. With experience working with 10+ companies, I love building long-term partnerships. My work is fully remote, allowing me to easily collaborate with teams across the globe.
What I Offer
Website
Your website is often the first impression of your brand—let’s make it count. I help businesses optimize their site content for both search engines and real people, improving readability, engagement, and conversion potential. From refining messaging to implementing SEO best practices, I make sure your website works harder for you.
Writing & Editorial
Words matter, and I love helping brands find the right ones. Whether it’s blog posts, case studies, thought leadership, or website copy, I craft content that sounds great, drives engagement, and builds authority. Need help refining what you already have? I also offer content audits, editing, and messaging improvements to make sure your content is clear, compelling, and on-brand.
Content Strategy
Social Media
The core of social media is connection and I take that to heart in my work. I develop social strategies that engage your audience, strengthen brand identity, and drive meaningful interactions. Whether you need content planning, post scheduling, or engagement insights, I’ll help you build a presence with the right audience.
Branding
Your brand’s voice should be clear, consistent, and unmistakably you. I help businesses refine their messaging so that it resonates with the right audience and stands out in a crowded market. From defining brand voice to crafting key messaging, I’ll help you tell a story that feels authentic and compelling.
Email Marketing
Everyone’s inbox is swamped with emails, so let’s create an email that captures attention and builds a relationship. I create email strategies that nurture leads, increase engagement, and drive conversions. Whether it’s a drip campaign, promotional email, or a re-engagement sequence, my crafted emails are compelling, strategic, and aligned with your goals.
