Hi, I’m Carolyn Hedley—a writer, content strategist, and digital marketer. I’ve always been drawn to stories—how they connect people, shape brands, and bring ideas to life. Writing was my first passion, and for a time, I focused on creative storytelling. As my interests evolved, I became passionate about mental health and pursued an M.S. in Counseling, preparing to become a mental health counselor. But life took me in a different direction, and in 2015 I found myself drawn back to storytelling. This time, I tell stories through content and marketing.
As my career grew, so did my passion for strategy. I started as a copywriter, focused on crafting compelling messages, but quickly became fascinated by the bigger picture—how content shapes brand identity, how audiences engage with it, and how strategic planning drives long-term success. Now, with over a decade of experience, I blend creativity with data to build content strategies that increase visibility, drive engagement, and deliver real impact.
Though my career shifted, my interest in psychology and human connection remains at the heart of what I do, and it’s why I believe I make such a great marketer. Understanding people, their needs, motivations, and behaviors allows me to create content that truly resonates, builds trust, and drives meaningful engagement.
When I’m not writing, I take part in a little bit of everything! I love painting, designing and making clothes, and learning new instruments. I spend my weekends baking and cooking new and fun recipes. On nicer days, I explore the beautiful outdoors or can be found in my garden. For downtime, I’m all about video games and reading. Seriously, talk to me about video games or books and there’s a good chance we’ll become friends for life.
Ready to connect? Let’s chat!