Carolyn Hedley

Work With Me

What I Bring to Your Business

SEO Success – My content has helped businesses rank at the top of search results, increasing organic traffic and brand authority.
Social Growth – I’ve developed and executed social media strategies that boost engagement and build strong online communities.
Effective Campaigns – From email sequences to content-driven lead generation, I create strategic marketing materials that drive conversions.
Strategic Thinking – My background in psychology and human connection allows me to craft messaging that truly resonates with audiences.
Collaboration & Efficiency – I make it easy to work together, ensuring projects are completed seamlessly while saving you time and effort.

Want to get a customized plan? Contact me today!

Services Offered

Writing & Editorial

Want the copy on your page to pop? Let me do that for you! Whether you need blog posts, case studies, website copy, or thought leadership pieces, I create content that is clear, compelling, and aligned with your brand’s voice. My writing is crafted to engage your audience, enhance credibility, and improve organic search rankings. Beyond content creation, I also offer editing, content audits, and messaging refinement to ensure your brand’s voice remains consistent and impactful across all platforms. 

✔ Content writing – Blog posts, website copy, newsletters, case studies, and more
✔ Editing & refinement – Ensuring clarity, readability, and a polished final product
✔ Content audits – Identifying strengths, gaps, and areas for optimization
✔ Collaboration & leadership – Working with teams to develop content strategies and guide

Website & Content Optimization

Your website is your brand’s chance at a first impression and it needs to have an impact. A great website isn’t just visually appealing; it should be engaging, easy to navigate, and optimized for search engines to encourage visitors to stay, explore, and convert. I help businesses refine their website messaging, structure content for better readability, and optimize their site to effectively convert visitors into customers. My website optimization services include:

✔ SEO optimization – Researching and implementing keywords to improve search rankings and visibility
✔ Content structuring – Organizing pages for better readability, navigation, and user experience
✔ Conversion-driven content – Writing copy that guides visitors toward taking action (sign-ups, sales, inquiries)
✔ Content refresh & updates – Keeping your site up to date with relevant, optimized, and high-performing content
✔ Site audits & recommendations – Reviewing existing website content to identify gaps, outdated messaging, or missed SEO opportunities

Content Strategy & Management

A strong content strategy is the foundation of successful marketing. I help businesses develop and execute content plans that align with their goals, streamline workflows, and maximize impact. Imagine having a clear, data-driven content strategy mapped out for the next six months—that’s what I do. From strategic planning to execution, I make sure your content is working smarter, not harder. My strategy services include:

✔ Strategic planning – Mapping out content with clear objectives and KPIs
✔ Content type selection – Blogs, whitepapers, videos, social media, or a mix—tailored to your goals
✔ Competitor research – Analyzing market trends and identifying opportunities
✔ Managing content calendars – Keeping everything organized and on track
✔ Content execution – Ensuring timely creation, review, and publication

Social Media Strategy & Management

Social media is a powerful tool for brand awareness and community building, but it requires strategy and consistency. It can be easy to build a following, but to build a following with the right audience? That’s trickier and requires a clear strategy, consistent messaging, and data-driven decision-making. I help brands develop and execute targeted social media plans that increase engagement and create meaningful interactions that drive growth. My services include:

✔ Content creation tailored for LinkedIn, Twitter/X, Instagram, and other platforms
✔ Post scheduling & management to maintain a consistent brand voice
✔ Audience engagement strategies to foster connections and drive interactions
✔ Performance tracking & analytics to optimize content based on real data

Brand Messaging & Positioning

Your brand’s voice should be authentic, consistent, and memorable. The right message builds trust, differentiates your business, and strengthens customer connections. I help businesses refine their messaging so it resonates with the right audience and sets them apart from competitors. Whether you’re launching a new brand or refining an existing one, I create clear, compelling messaging that makes an impact. My brand messaging services include:

✔ Defining your brand voice & tone to ensure consistency across all platforms
✔ Crafting key messaging frameworks for marketing materials, social media, and websites
✔ Developing brand storytelling strategies that connect emotionally with your audience
✔ Positioning strategy to highlight what makes your business unique

Email Marketing & Campaigns

Let’s use emails to build relationships and connections. A well-crafted email strategy keeps your audience informed, nurtures leads, and ultimately turns prospects into loyal customers. I design and execute strategic, high-converting email campaigns that resonate with your audience and drive measurable results. My email marketing services include:

✔ Newsletter creation to keep your audience informed and engaged
✔ Drip campaigns that guide leads through the buyer’s journey
✔ Re-engagement campaigns to reconnect with inactive subscribers
✔ A/B testing & optimization to improve open rates, click-through rates, and conversions

Let's Work Together

Looking for content that connects, a strategy that drives results, or a fresh perspective on your brand’s messaging? I’d love to help! Whether you need engaging copy, a solid content plan, or social media support, let’s team up to create something great.

Let’s chat about how we can bring your vision to life! Contact me today.